Starbucks China
Serving high quality coffee to satisfy a rapidly growing interest, our goal is to share the Starbucks Experience with Chinese consumers, one cup, one person and one neighborhood at a time.
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History
19991st Starbucks
Store
In January 1999, Starbucks entered the Chinese mainland market by opening its 1st store in the China World Trade Building, Beijing
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Stores
~8000Stores in over 1000 counties across the Chinese Mainland
Starbucks currently operates 8,000 stores in over 1000 counties in the Chinese mainland, employing over 60,000 Chinese partners. This unique strength enables us to fulfill our commitment every day, through every Starbucks store.
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Social impact
2,000,000hours of community service
Starbucks has been serving local communities and initiating social impact programs in different regions and cities since entering the Chinese mainland market. Since 2011, Starbucks partners and volunteers have served more than 2,000,000 hours in their local communities.
Our Mission & Values
To be the premier purveyor of the finest coffee in the work, inspiring and nurturing the human spirit – one person, one cup and one neighborhood at a time.
When we show up at our best, we deliver performance through the lens of humanity:
- Craft - We delight in the rigor of the details—no matter what our job is. We learn and teach in the pursuit of growth. We deliver excellence with passion and creativity.
- Result - We consistently achieve our goals with focus, integrity, and drive. We continuously innovate to stay ahead. We exceed the expectations of the people we serve.
- Courage - We embrace difficult conversations, with respect, to make us all better. We pursue audacious ideas beyond our comfort zone. We do the right thing, even when it’s hard.
- Belonging - We actively listen and connect with warmth and transparency. We recognize and appreciate every person for who they are. We treat each other with dignity and care.
- Joy - We take pride in our work and have fun while doing it. We celebrate each other and our wins. We create great vibes to bring the best out of others.
Latest news
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星巴克与博裕成立合资企业
携手开启在华发展全新篇章享誉全球的世界级品牌与深厚的本地经验和专长相结合，将助力星巴克深入拓展中国新兴市场，持续为顾客提供高端咖啡体验，继续引领咖啡行业发展。 （2025年11月4日，中国上海）今天，星巴克咖啡公司宣布与中国领先的另类资产管理公司博裕投资达成战略合作，双方将成立合资企业，共同运营星巴克在中国市场的零售业务。此次里程碑式的合作，不仅将开启星巴克中国转型与发展的全...
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星巴克云南咖啡主题航班首飞
开启咖啡原产地文旅体验（2025年10月22日，上海）上午11:44，MU5814航班从上海虹桥机场起飞，落地云南昆明长水机场，标志着星巴克中国与中国东方航空携手推出的“云南咖啡主题航班”顺利首航。3小时的旅程中，200余名旅客在万里高空，在特别布置的机舱内，一起品尝了由星巴克臻选云南孟连日晒黄波旁品种咖啡豆制作的冷萃咖啡。这正是星巴克与中国东航跨界探索“咖啡+航旅”的全新...
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星巴克中国创新科技中心发布数字化成果
科技融合人文，驱动世界级创新（2025年9月17日，深圳）今天，星巴克中国创新科技中心（Starbucks China Innovation and Technology Center，简称SITC）正式对外发布成立以来的数字化建设成果，并宣布迁入深圳河套科创中心新址。
About Us
Background
Since entering the Chinese mainland in 1999, we have always strived to become a different kind of company, adhering to our mission "To be the premier purveyor of the finest coffee in the world while fostering and nurturing the human spirit — one person, one cup, and one neighborhood at a time". While sharing the classic coffee culture, we care for our partners, provide customers with a Starbucks experience that exceeds expectations, and contribute to the prosperity of the communities where we operate. Currently, Starbucks operates 8,000 stores in China, covering more than 1,000 county-level markets and employing over 60,000 Starbucks partners. This unique advantage enables us to fulfill our commitments every day through each Starbucks store.
World Class Coffee
We love coffee. In every step—from coffee growing, sourcing, blending, and roasting to brewing—we pour our hearts into it, backed by over 50 years of professional expertise. We are committed to sourcing high-quality Arabica coffee beans from the world’s three major growing regions and to implementing Coffee and Farmer Equity (C.A.F.E.) Practices. Through our global network of farmer support centers, including one in Yunnan, China, we work hand-in-hand with coffee farmers around the world to promote the sustainable future of coffee farming. Every Starbucks barista undergoes extensive professional training, continuously enhancing their craft and passion, establishing emotional connections with customers through h every cup of high-quality coffee served.
The Starbucks Experience
We love our customers.As Chinese consumers' lifestyles and needs continue to evolve, we are redefining the "Third Place" through food safety enhancements, store format innovations, and product development—constantly surprising and delighting our customers. Taking the Starbucks Reserve® Shanghai Roastery as Starbucks China’s innovation lab, we fully honor China’s time-honored traditional culture. On our unique Starbucks digital platform, we have pioneered a seamless new retail experience that integrates digital touchpoints. Through Starbucks unique digital experiences such as Wechat Delivery Social Gifting, Starbucks Delivers, and Starbucks Now, we have seamlessly connected the "Third Place" with the digital realm. We continuously up-level the Starbucks Rewards program, offering customers more diverse membership benefits and privileges.
